The restaurant reports an owner should actually read
The kitchen felt busy, but the money at close does not explain the shift. The cashier's closing figure does not match the receipts beside the till.
Nexara, a restaurant order and operations platform built in Amman, Jordan, gives owners sales, reconciliation and product reports for daily checks and longer comparisons, while wages and rent sit outside its reporting scope. Start with Orders and Cashier Reconciliation, then compare branches and channels weekly and review products monthly.
Figures in this post are illustrative examples, not a client's actual results.
What does Nexara actually report on?
Nexara's Charts & Reports area has report tabs across orders, products, customers, channels, delivery, money and operations. Orders is the starting point for trading activity. Cashier Reconciliation addresses the close. For a menu review, start with Products and Product by Branch, then check the costs behind those sales.
| Report tabs | Question to investigate |
|---|---|
| Orders, Financial, End of Day, Cashier Reconciliation | What did we sell, and does the close need checking? |
| Failed Orders | Which failed orders need investigation? |
| Complaints | Which complaints need someone to follow up? |
| Channels, Call Center, Delivery | Where is demand coming from, and where should we investigate service problems? |
| Products, Product by Branch, Product Attributes | Which items deserve a closer look at each branch? |
| Customers, Customer Reviews | What do customer records and feedback tell us? |
| Website, Website Insights, Weekly Digest | What needs attention in online trading and the week's review? |
The daily, weekly and monthly checks below are an editorial recommendation for reading these reports. Inventory costing and waste analytics cover the ingredient-cost side of the review. Read them alongside sales when deciding what to change on the menu. The Nexara order and operations features page explains the work that produces those records.
What belongs in your daily restaurant report?
Start with the trading day and its exceptions. Nexara's reporting handles timezones for revenue by day and includes cashier net sales and cash reconciliation. Nexara is the order and operations layer beside the till.
- Set the period you are reviewing. Check the date boundaries, especially when service continues after midnight.
- Read Orders and End of Day. Establish the day's sales picture before comparing it with another day.
- Review Cashier Reconciliation alongside the closing records. Investigate any amount that differs from the recorded net sale.
- Inspect Failed Orders and Complaints. Use searchable order history to examine individual orders where needed.
Compare matching trading windows. A Thursday dinner service and a quiet Sunday lunch answer different questions. Check order status too: Nexara records cancelled and delivered orders separately, so establish which statuses your comparison includes.
When a total looks wrong, move from the summary to the relevant orders. Searchable order history lets you inspect the records behind the concern. Keep the follow-up specific: identify the amount or order that needs an explanation rather than passing on a general warning about sales. The Nexara platform FAQ explains its role at the branch.
How should you compare sales by branch and channel?
A restaurant sales report by branch and channel should help you separate volume from basket size. Nexara includes a Channels report and Product by Branch report. Bloub, its assistant, can retrieve branch performance and channel breakdowns.
For this comparison, item sales means revenue from completed orders after discounts, excluding tax and delivery fees. There are no refunds in the example. Both branches use the same reporting window and calculation.
| Branch | Completed orders | Item sales after discounts | Average order value |
|---|---|---|---|
| Branch A | 120 | 960 JOD | 8 JOD |
| Branch B | 180 | 1,080 JOD | 6 JOD |
Branch B handled more orders, but its average order value was lower. Examine which items and channels account for the difference in basket size before deciding that either branch needs a price change. A larger sales total alone gives you little direction.
Then examine the channel mix. Nexara takes in Talabat and Careem orders alongside phone, website, app and table QR orders. Nexara offers 0% commission on your own channels (website, app and call center); Talabat and Careem keep their own commission on orders they bring.
For channel profitability, use your actual partner statements and delivery costs as well as sales records. Include the operating costs of your own channels too. The multi-branch restaurant management guide for Jordan explains branch assignments and per-branch menu availability.
Which product reports should you read weekly?
Read Products alongside Product by Branch. A company-wide bestseller can hide a weak result at one location. The Product Attributes tab provides another product report, while Nexara's inventory tools include recipe costing, prep yield and menu engineering.
Start with an item whose performance changed. Check whether it was available throughout the comparison period before blaming its price or recipe. Nexara supports per-branch availability, so one branch's menu availability can differ from another's.
- For a popular item, check its recipe cost against the proposed discounted selling price.
- For a falling item, investigate availability and recent menu changes.
- For an item that behaves differently across branches, compare the local trading context.
- For an item generating complaints, read the complaint details before changing the offer.
Keep sales rank separate from margin. An item can sell often while leaving little money after ingredient costs. Nexara's food-cost analytics and waste analytics support this review; recipe costing depends on the ingredient quantities and costs you maintain.
Choose a specific change and record when you made it. If you change the price and availability together, the following week's sales may be harder to explain. Review the same item at the same branch over a matching period before deciding whether to keep the change.
What can peak hours tell you about the kitchen?
Daily totals flatten the rush. Bloub can retrieve peak hours, compare periods and look up cancellations. Use those records to identify when demand concentrates, then examine what happened during that window.
Ask for peak hours over a defined period, then examine the orders and complaints around the busy window. A cluster of complaints during a rush identifies a period to investigate for preparation or delivery problems.
Read the complaint details before deciding where the problem began. Nexara's complaint cases include photos, routing and resolution status, so the review can move from a sales pattern to the specific cases that need attention.
Repeat the check across comparable trading days. One unusually busy evening can distort your impression of normal demand. For delivery problems, Nexara provides the Delivery report and provider analytics. Check the relevant provider's records and the complaint details before attributing a delivery complaint to kitchen preparation.
What should the monthly review decide?
Use the monthly review to decide which menu changes to retain and which branch problems need assigned follow-up. Compare branch performance over consistent periods, then bring recipe costs and waste into the discussion. Nexara provides Financial reporting and food-cost analytics for this review.
Bloub answers questions from your company's own numbers and cites its sources. It can retrieve financial summaries and top products, or examine customer mix. Try 'Compare branch performance this month with last month.' Check the dates and source records before changing a branch target. The guide to the Bloub assistant explains how that works.
Give the follow-up a branch, a responsible person and a review date. NexaraFlow supports timed tasks with branch assignments and escalation on Pro. A recurring complaint can become an assigned action rather than appearing unchanged at the next review.
The Weekly Digest tab and Bloub's morning brief provide shorter review points between monthly decisions. Use them to revisit the issue you chose to address. At the next monthly review, compare the affected period with the earlier one and read the supporting records.
Use the WhatsApp button below to request a reporting walkthrough with Issa Al-Dalu, Nexara's founder, through nexaratech.io.
What to remember
- Daily: check Cashier Reconciliation against closing records, then investigate failed orders and complaints.
- Weekly: compare matching trading windows and use the same treatment of discounts, refunds and fees across branches and channels.
- For a product promotion, compare current recipe cost with the proposed discounted selling price.
- Monthly: record the decision, name its owner and set a date to check the result.
Questions people ask
What should I look at first on a restaurant analytics dashboard?
Open Orders and confirm the reporting period before investigating failed orders or complaints. Use order history to examine individual failures, and assign follow-up for complaints that need attention before the next shift.
Can Nexara show performance by branch and channel?
Nexara includes Channels and Product by Branch report tabs. Bloub can also retrieve branch performance and channel breakdowns.
Can I see which products sell best?
Nexara has Products reporting, and Bloub can retrieve top products. Compare recipe cost with the proposed selling price before deciding which items deserve more promotion.
Does the Financial report tell me my restaurant's profit?
Assess profit by combining Financial reporting with food costs and the full expenses in your accounting records. Sales totals are the starting point for that calculation.
Will Nexara email my daily report automatically?
Nexara does not send scheduled email reports. Open the report tabs or use the Weekly Digest tab and Bloub's morning brief for regular reviews.
What does Nexara's cashier reconciliation report show?
Cashier Reconciliation covers cashier net sales and cash reconciliation. Use it alongside the branch's closing records to investigate differences.