Jordan's Food Businesses Are Going Digital. Start Here
Staff can still retype orders even after a restaurant adds new devices and apps. The handoff between customer, branch, and kitchen is where the digital shift should begin.
Nexara is a restaurant order and operations platform built in Amman, Jordan, for restaurants that need a clear digital shift. Start with the order path, then Arabic kitchen printing, your own ordering channel, and finally customer and operations data. Nexara is beside the till, not a cash register. Its live deployments are in Jordan today.
What should a restaurant digitize first?
Start with the order path. Before choosing a report or new device, list every way an order reaches the branch: phone, website, app, table QR, Talabat, Careem, walk-in counter, or social media. First mark where staff type the order again. Then mark where a price can be misunderstood. Finally, note when the kitchen receives incomplete information.
The first useful target is one order view for the channels you actually use. Nexara's Live Orders board brings phone, website, app, table QR, Talabat, and Careem orders into one queue per branch. Order history keeps the record available for search and filtering after service.
- Write down every order channel used by the branch.
- Choose one place where staff confirm the item, modifier, address, and payment choice.
- Remove one manual re-entry step before adding another channel.
- Test the full path with a small order before the next busy service.
Why should printing come before more screens?
The kitchen needs a dependable ticket more than it needs another screen. Nexara sends tickets to standard ESC/POS thermal printers over USB or a network. Arabic item and modifier names print correctly, and English can appear on the same ticket.
Printing should be tested by category. A branch can route kitchen, bar, and cashier work to the relevant printer, with menu-category settings controlling what each printer receives. If a printer stops working, the order remains on the board. Staff can re-route categories from the dashboard, and a configured backup printer can take over.
Nexara spent a year on its printing engine. Tickets queue while the connection is down and print when the printer answers. The order board itself needs a connection, so a phone hotspot near the printer computer is the practical backup during an internet problem. There is no offline cash register in Nexara.
| Check | What to verify | Pass mark |
|---|---|---|
| Arabic text | Item, modifier, and note names | The ticket is readable at the pass |
| Routing | Kitchen, bar, and cashier categories | Each station receives its work |
| Printer failure | One unplugged printer test | The order stays visible and can be re-routed |
| Busy service | Several channels at once | Staff do not retype every order |
When should a restaurant build its own channel?
Build the restaurant's own channel after the order path and kitchen printout are stable. A branded ordering site helps a restaurant take direct orders without paying commission on those orders. Nexara provides a branded website and an installable browser app generated from the menu.
The storefront can accept cash on delivery or pickup. It can accept card payments online through HyperPay when the company enables it, and pay at the counter for dine-in. Talabat and Careem keep their own commission on the orders they bring, while Nexara's own website, app, and call-center orders carry 0% commission.
Use the own channel for customers who already know the restaurant. Put the ordering link on the receipt, packaging, Google profile, and social profiles. Keep the menu, hours, branch availability, and phone details consistent wherever the customer finds the business.
Nexara's menu is shared across channels. Products, categories, modifiers, menu lists, and per-branch availability can be managed in one place. Changing a price once is less risky than editing several separate menus during a busy week.
What data should the restaurant keep?
Data comes after the order works. Start with the customer record attached to each order: phone number, saved addresses, order history, feedback, and complaint status. The call-center screen can look up a caller's saved addresses and past orders by phone number before the agent places the next order.
Then look at operational data. Nexara has report tabs across orders, products, customers, channels, delivery, money, and operations. Cashier reconciliation supports the close of day beside the till. Inventory tools cover ingredients, recipes, counts, waste, suppliers, purchase orders, and food-cost analysis.
- Review failed and cancelled orders by channel.
- Check products and modifiers that cause repeated clarification calls.
- Compare branch availability before publishing a menu change.
- Record complaints as cases with an owner and status.
- Export customer and order data when the business needs its own copy.
Nexara also includes Bloub, an assistant that answers questions from the restaurant's own numbers with citations. NexaraFlow provides timed tasks for morning inventory, inspections, branch orders, and complaint follow-up. Use these tools after the restaurant has consistent order and branch records.
What should a Jordanian restaurant do this week?
Keep the first project small enough to test during one branch's normal service. Begin with the path that touches the customer, cashier, printer, and kitchen on every order.
| Day | Work | Evidence |
|---|---|---|
| 1 | Map channels and order handoffs | One page showing where each order goes |
| 2 | Set menu, modifiers, and branch availability | A test menu matches the printed menu |
| 3 | Connect and test ESC/POS printing | Arabic kitchen and receipt tickets are readable |
| 4 | Run phone, website, QR, and marketplace tests | All four channels land in one board |
| 5 | Review order history and customer records | Staff can find the order and caller |
| 6 | Publish the own ordering link | A customer can complete a permitted payment path |
| 7 | Choose one report and one follow-up task | A named person owns the next action |
Nexara can provide an ordering link the day a restaurant signs up, while printer setup is usually completed the same day. Talabat and Careem activation depends on partner approval. The free plan has no card requirement, followed by paid plans per branch in Jordanian dinar. Current rates are available on request.
For a wider view of the stack, read the guide to the restaurant tech stack in Jordan. For the practical launch sequence, see how to go live in one day. More product details are available in Nexara features and the Nexara FAQ. The founder answers on WhatsApp during Amman hours. Learn more at nexaratech.io.
What to remember
- Digitize the order path before buying more restaurant technology.
- Test Arabic tickets at every station before expanding the channel mix.
- Use a branded website and installable app for direct orders with 0% commission.
- Turn customer, channel, inventory, and complaint records into specific follow-up actions.
- Start with one branch, one tested service, and one owner for the next step.
Questions people ask
What is the first practical step for a Jordanian restaurant going digital?
Write down where phone, website, app, QR, Talabat, and Careem orders enter the branch. Then test one order from intake to kitchen ticket and check where staff still retype information.
Is Nexara a POS or cash register?
No. Nexara is the order and operations layer beside the till. Orders arrive on its board, tickets print in the kitchen, and the cashier records the day's net sale at close for reconciliation.
Can Nexara print Arabic kitchen tickets?
Yes. Nexara prints Arabic and English tickets on standard ESC/POS thermal printers over USB or a network. A branch can route categories to different printers.
Does Nexara replace Talabat and Careem?
No. Nexara receives Talabat and Careem orders into the branch order board. Those marketplaces keep their own commission, while the restaurant's website, app, and call-center orders have 0% commission.
Can a restaurant own its customer data?
Yes. Orders attach to customer records with addresses and order history. The restaurant can export customer and order data as CSV, and Nexara does not market to the restaurant's customers.
What does Nexara not provide today?
Nexara does not provide JoFotara e-invoicing, Jahez or DHUB integrations, kitchen display screens, staff scheduling, reservations, an accounting or ERP connector, or an offline cash register.